Frequently Asked Questions


How will I make money?

You make money by selling ads in your licensed Directories. A 16-page Directory can produce income to you (after your printing expense) from $0 to $5,000 and up monthly depending on the pricing of your ads and the the number of ads you sell. A 32 page Directory can produce income to you (after your printing expense) from $0 to $10,000 and up monthly depending on the pricing of your ads and the number of ads you sell.


What are the benefits of owning your own?

  • As the owner, you are able to work out of you home because you call on the customer and see them at their place of business.
  • There are no employees needed to operate your business. You should be able to handle the sales and deliveries of your Directory. However, some of our publishers do contract with others to help with their deliveries.
  • The ideal hours to contact most of your potential customers are between 10:30 and 3:30 each day.
  • Your work will include organizing and contacting your clients, "selling" ad space, obtaining information for the ads, delivering, faxing or e-mailing this information to your graphic artist, showing the proof of the ad to the customer, obtaining credit card information for payment, placing the ad in a mock layout for printing position, laying out the index page for each printing, and listing your customers. After this you can rest and enjoy being in business for yourself!

Is there Competition?

Yes! The competition varies from radio, cable TV, local newspapers, to various types of magazines. However, we have found our Directories to be the best value available for your advertisers to reach new customers because of your targeted marketing and controlled circulation.


What Investment is required?

The investment for your office supplies and copies needed to begin will vary, but should be under $200. You will need a computer with internet access and a color printer and you will have to make a decision about your phone and mail service. Your investment with Hidden Values for a license is $2,250 per area. Our Proprietary Operating PackageTM is available for $250.


What is included with my investment?

Hidden Values grants you a geographic area and will print your directories for you. Our Proprietary Operating Package includes:

  • A confidential operating manual. Our manual details every aspect of your business and gives you the knowledge you need to be successful.
  • Specific information revealed for the use of a media package, selling techniques, how to obtain information for the designing of ads, billing and distribution information, etc.
  • We furnish you a master of each form needed to successfully operate your business. We also advise you in the quantity and use of all forms and promotional material.
  • We provide you with copies of a printed directory for your media package.
  • We provide a list of prospective advertisers in your licensed area.
  • We assist you in locating at least one graphic designer to design and layout your directory and prepare the directory files for print.
  • Custom Website Available: each site is designed with your exact needs in mind for you to generate additional income. Please contact us for additional information and pricing.
  • 1,000 custom designed full color media guides. The custom media guide is a great sales tool to present to potential clients.

Are there additional fees I have to pay?

There are none! We make our money from printing Directories.


How do I get started?

Fill out the form on our contact page, or call Hidden Values directly at 1-800-960-6788.